I had a chance to sit down with Lexi Soukoreff, a local fashion designer who hand-dyes her collection of
Courtesy of daubanddesign.com swimwear, scarves, leggings and panties. Her company, Daub + Design, is based out of Vancouver, BC. Here is what she had to say:
SP: What inspired you to become a fashion designer?
LS: I started sewing at an early age and took fashion design in high school where we learned pattern drafting and basic CAD skills. I studied Fashion Merchandising to learn the business side of the industry and then went to Capilano University for textile design to create my own unique fabrics. I attained by BFA from Emily Carr University after that in order to expand my theoretical knowledge of design and then opened my own business.
SP: How did you decide that you wanted to design swimwear?
LS: Growing up in the Okanagan, there’s quite a beach culture ingrained with hot summers, boating and beaches. This translates into my work. I can have a lot of fun pushing the limits of colours and patterns on swimsuits.
SP: What is the process behind dyeing one piece of fabric?
LS: I start with my base fabric and consider my final product. Dye selection is determined by fabric content, as well as my desired colour stories and pattern outcome. A lot of this has been developed through experience, education and becomes instinctual.
SP: Do you design your garments before you dye the fabrics?
LS: I dye the fabrics knowing what their general final outcome will be. For example, woven fabrics are dyed with the intention of becoming scarves or clothing. Stretch fabrics are used for swimwear, leggings and panties. My pattern placement needs to be considered carefully to ensure balance and continuity between each piece of the swimsuit.
Courtesy of daubanddesign.comSP: You’ve done Eco Fashion Week and EPIC: The Vancouver Sun’s Sustainable Living Expo. Can you explain how Daub + Design fits into the ethical and sustainable category?
LS: As a textile design studio, we try to incorporate as many sustainable practices as possible. When contracting work out, we pay fair prices. As mentioned, we hand-dye all our fabrics. In this process, we use only the proper amount of dye for the amount of fabric. We exhaust the dye bath, meaning very little dye is put back into our water systems. Less water is used in the rinsing stages and no heavy chemicals or toxins are used in our processes. As a studio, we’re conscious of re-using and recycling wherever possible. Long term, we’re investigating using fabrics that are certified ©BlueSign rated, meaning they are environmentally conscious through every step of their production. This is currently being incorporated into our new yoga leggings.
SP: Can you describe what it was like participating in Vancouver’s Eco Fashion Week last October?
LS: EFW was a great experience. It helped me get my business together in the long run: setting deadlines for production, finding suppliers, creating a look book and catalogue, conducting interviews for publicity and styling the collection. I am looking forward to participating again for Spring/Summer 2013.
SP: I noticed you offer a custom option for women looking for mix and match sizing. Can you explain this?
LS: We offer customized fittings of existing styles from our collection. We will adjust our patterns to fit our client’s body with the amount of coverage they prefer. It’s really working with individual proportions to make sure that my customers feel confident. I try to turn what can be seen as a negative experience (swimsuit shopping) into a positive by offering great service and fit.
SP: Why did you decide to design and create your garments locally as opposed to sending the work overseas?
LS: I am an artist and need/love hands-on production; I dye everything is small batches and every garment is made in limited quantities. I really believe in supporting Vancouver’s economy: I live here, work here. It’s very important to me to support local individuals and businesses. It’s also much more hands on that way with better quality control. I want to interact with my clients face to face as much as possible.
Courtesy of daubanddesign.com
SP: What was the hardest part about starting your own company?
LS: Finding a work life balance has been the most difficult part of starting up. It’s easy to be consumed by every aspect of the business, every minute of the day. However, it’s amazing what you can accomplish in such a short time with a strong network of fellow designers, supportive shop owners and good friends.
SP: Do you ever follow current bathing suit style trends for the season?
LS: Most of my swimsuit styles are quite classic with the fabrics reflecting current trends. Tie-dye and color-blocking are a couple of trends that our Spring/Summer 2012 collection incorporates.
SP: How did you decide to call your label Daub + Design?
LS: I wanted the name of my company to have significance. “Daub” means to apply colouring material to a surface crudely. This loosely describes my process for designing the fabrics I use in all my collections.
SP: Where can your customers purchase your designs locally?
My line can be found at Forsya (2206 Main St at 6th), Twigg & Hottie (3671 Main St at 21st), Dream (311 West Cordova) and Little Dream (Granville Island). Appointments for custom swimsuits can be made through my studio via email: info@daubanddesign.com. We can also be found at various independent shows such as Portobello West, the Home & Design Show and Make It Vancouver & Edmonton.
You can check out Lexi's designs at the Portobello West Market this weekend (March 24th and 25th) as well as many other local designers' designs. It is being held at the Creekside Community Recreation Centre at the Olympic Village in Vancouver and runs from 11am-5pm both days.
On another note, Vancouver Fashion Week starts this week on Wednesday March 21th and runs until Sunday March 25th. Stay tuned over the next few days as we review the shows at Vancouver Fashion Week. We will update you on the latest fashion trends and styles coming for fall. You won't want to miss it!